Case study
Giving enterprise interfaces a shared motion language
Senior UX Designer · Edward Jones
A shared motion language
Defining the purpose of movement
Including reduced motion in the specification
Selected artifacts
Examples connect the principles to specific control and feedback states. Each demonstration starts with a static poster and plays only when requested.
Select Dropdown
Context Tabs
Enables users to alternate between views within the same context.
Tooltips
Contextual information that is triggered by clicking or hovering.
Checkbox
Shows the transition between unchecked and checked selection states.
Dropdown, tab, tooltip, and checkbox examples show how motion communicates selection, navigation, and contextual information. Use the video controls to play, pause, or inspect an example; the text explains its purpose without requiring playback.
Supporting adoption
The work included documentation and communication across product teams, alongside the animation itself. The existing project record describes design-governance approval, use across products, and documentation used in onboarding.